Event Profile
International Motor Show (IAA) is the widespread show for the automotive industry, that attracts manufacturers & users of vehicles by displaying passenger cars, tuning, special vehicles, trailers for cars, equipment for workshops and garages, and parts and accessories. Around one million visitors, over 1,000 exhibitors and 15,000 journalists from all over the world make the International Motor Show the most important trade show for mobility in the world. On an exhibition area, which with around 225,000 m2 corresponds with 32 football fields, the International Motor Show presents its product premieres in the most astonishing frequency worldwide: in 2007 there were more than 260, of which 88 were world premieres. The IAA is a unique market place of innovations where both specialists and enthusiasts can revel in competent information and hands-on experience.